Why Plan?
Many organizations devote significant resources to setting up a Web site only to find they are not getting what they want out of it. This leads to disappointment and disillusionment with the Web, not to mention wasted resources.

Often the problem is that they haven't defined clearly what results they want from the Web or developed realistic plans to achieve them.

In recent years, it has become more and more apparent that one key to an effective Web site is definition of a well-thought-out Web Plan.

How To Plan
To help you plan your Web site, WebResults offers the following ideas and suggestions:

• the essentials of Web planning (what to do if you do nothing else)
  
  
• basic concepts and principles to guide Web planning
  
  
• a Web planning process, as well as suggestions for preparation and follow-up
  
  
• steps and suggestions for implementation of Web plans: how to get your site up and running
  
  
• an example of a Web plan.

Also see our guides to Web site design and evaluation.