For larger organizations, particularly non-profits, to define what they want to get out of a Web site, WebResults has defined a strategic Web and Internet planning process.

Five Phases of Planning

We've also outlined specific steps and suggestions for working through this planning process in five phases:

1. Preparation: Collect data and input and assess needs of key target groups

2. Planning session: Bring key players together to define a Web Plan

3. Follow up: Get consensus on and commitment to the Plan

4. Implementation: Design, test and launch the site

5. Monitoring and Evaluation: Measure the results you obtain against the desired results defined in the Web Plan and make changes as needed.

Essential, Concepts, Principles and An Example
We have also suggested:

• The essentials of Web planning (which may be enough for a smaller group)
• Concepts and basic principles that underlie this process

It may help to look at an actual Web plan as an example.