WebResults Strategic Web and Internet Planning Process

The strategic Web and Internet planning process developed by WebResults has the following steps and components:

Environmental Analysis:

Trends -> Needs of Key Target Audiences

Strengths and Weaknesses

Mission

Vision

Critical Target Audiences

Strategies

Goals

Objectives

Action Plan

Implementation

Monitoring

Evaluation and Revision

An Example of a Web and Internet Plan
The Web and Internet Plan of the International Council of Ophthalmology has examples of most, but not all, of the steps in this process.

Preparation, Follow-up and Implementation
Also see our suggestions for preparing for a planning process, follow-up and implementation of a Web Plan and our guides to Web site design and evaluation.