The right side of this spectrum lists higher level results that Web sites can aspire to achieve, which are likely to provide a more desirable and richer experience for visitors and stimulate them to return to the site:
| Text |
> |
Graphics |
> |
Audio and Video |
> |
Commu-
nication |
| Data |
> |
Infor-
mation |
> |
Knowledge and Skills |
> |
Capability |
Passi-
vity |
> |
Activity |
> |
Interac- tivity |
> |
Creativity |
| Apathy |
> |
Interest |
> |
Enthusiasm |
> |
Passion |
Resis-
tance |
> |
Partici-
pation |
> |
Engage-
ment |
> |
Commit-
ment |
Isola-
tion |
> |
Inte-
raction |
> |
Exchange |
> |
Commu-
nity |
You may also be interested in where we see the Web and Internet heading.