WebResults Spectrum of Web Site Value

The right side of this spectrum lists higher level results that Web sites can aspire to achieve, which are likely to provide a more desirable and richer experience for visitors and stimulate them to return to the site:

Text > Graphics > Audio and Video > Commu-
nication
Data > Infor-
mation
> Knowledge and Skills > Capability
Passi-
vity
> Activity > Interac-
tivity
> Creativity
Apathy > Interest > Enthusiasm > Passion
Resis-
tance
> Partici-
pation
> Engage-
ment
> Commit-
ment
Isola-
tion
> Inte-
raction
> Exchange > Commu-
nity

You may also be interested in where we see the Web and Internet heading.

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